Marketing Manager, APAC

香港
長期
全職

1天前
輕鬆應徵

This role will play a key part in building awareness of Control Risks expertise and driving growth for its services with our key buyers. The focus of the role will include crafting compelling messaging from complex topics and generating insightful, buyer-focused content ideas to bring alignment to global programme priorities within region.The individual in this role will also collaborate with the business to develop actionable content and build strategic marketing campaigns.Reporting to the Marketing Programme Lead for Asia Pacific, this person will work closely with the marketing team and subject matter experts (SMEs) to develop and execute campaigns that enhance brand awareness and generate audience engagement.Tasks and responsibilities

Execute compelling, integrated, multi-channel campaigns that target key audiences across the funnel to generate and nurture quality enquiries/leads and conversions.
Track, measure, analyse and refine program activities to maximize impact. Provide both qualitative and quantitative analysis to ensure that we are driving business development value from our marketing efforts and communicate results to key stakeholders.
Responsible for content creation, including working with our SMEs to capture their expertise and insights. Manage and grow the firm’s WeChat audience engagement.
Contribute to ongoing credentialing activity, including industry awards, rankings, and other recognition programs.

RequirementsSkill and experience:

7+ years B2B professional services marketing experience
Strong background in end-to-end multi-channel campaign development and execution
Expertise in both digital and traditional marketing techniques
Marketing copywriting and content editing skills
Native or fluent English and Mandarin language skills (mandatory)
Strong knowledge of marketing technology and CRM systems
Experience working in a matrix environment
Background working with a global team or stakeholder group, collaborating effectively cross-culturally and across time zones

Competencies:

Strong commercial acumen to drive business growth and profitability
Ability to translate client needs into value propositions and commercially successful initiatives

Control Risks