Senior Brand Manager/ Marketing Manager(FMCG)

ConnectedGroup

  • 中西區
  • 長期
  • 全職
  • 19天前
My client is a leading player in the FMCG sector, committed to delivering high-quality products that enrich the lives of their consumers. Their innovative approach and strong brand presence have established us as a trusted name in the market.Position Overview:
My client is seeking a dynamic and experienced Senior Brand Manager / Marketing Manager to lead our brand strategy and drive marketing initiatives. The ideal candidate will possess a deep understanding of the FMCG landscape, be passionate about brand development, and have a proven track record of driving growth through innovative marketing strategies.Key Responsibilities:Brand Strategy Development:
  • Develop and implement comprehensive brand strategies to enhance brand equity and market positioning.
  • Conduct market research and analysis to identify consumer insights and trends, identifying opportunities to drive brand growth.
Marketing Campaign Management:
  • Plan and execute integrated marketing campaigns across multiple channels, including digital, social media, in-store promotions, and traditional media.
  • Collaborate with creative teams to produce compelling advertising and promotional materials that resonate with target audiences.
Sales Collaboration:
  • Work closely with the sales team to understand market needs and support channel-specific strategies that drive sales performance.
  • Provide training and support to sales teams on brand positioning and product knowledge.
Performance Analysis:
  • Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and campaigns.
  • Prepare regular reports and presentations for senior management, outlining performance insights and strategic recommendations.
Budget Management:
  • Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve brand objectives.
  • Track expenditures against budgets and ensure all marketing initiatives deliver a positive return on investment.
Cross-Functional Collaboration:
  • Collaborate with cross-functional teams, including product development, supply chain, and customer service, to ensure alignment on brand objectives.
  • Build strong relationships with external partners, including advertising agencies, media partners, and vendors.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
  • 10+ years of experience in brand management or marketing roles within the FMCG industry.
  • Proven ability to develop and execute successful brand strategies and marketing campaigns.
  • Strong analytical skills and experience with market research tools and methodologies.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Creative mindset with a passion for innovation and staying ahead of industry trends.
Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Winky Cheung ([email redacted, apply via Company website]).For a comprehensive list of current opportunities, please visit www.connectgroup.com.#StayConnected#ConnectedGroup#2025Momentum#CPTWCertified#SCR-dicky-cheungAll applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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