Assistant Manager, Digital Marketing (2-year Renewable Contract)

香港
長期
全職

9天前
輕鬆應徵

Location: Hong KongWHO ARE WE?At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.HOW YOU WILL CONTRIBUTE AND LEARN?

Assist in managing and driving social media strategies across both paid and owned channels, planning and executing content/editorial campaigns to elevate brand awareness and improve audience engagement with HKTB
Manage and grow the official social media platforms, including Instagram and TikTok and, to increase followers, engagement, and visitation numbers
Evergreen & campaign content creation from ideation to launch
Manage audience inquiries on social media (in English and Traditional Chinese) and seek advice from the Visitor Services Department for complicated inquiries
Monitor the performance of social media activity monthly, supervise the correct direction and social trends, and work with cross-functional teams and agencies to achieve social targets
Plan and monitor social marketing budgets, and track the performance of KPIs and ROI for Head Office and Worldwide Offices
Track and analyse audience feedback, comments, and sentiment on social platforms to generate actionable insights for improvements to products, services, and experiences
Coordinate with different functional teams for social posting, content creation, and operational support
Undertake any ad-hoc tasks as assigned

WHO ARE WE LOOKING FOR?

Degree in Marketing, Communication, or a related discipline
5 years of working experience in social media/digital marketing related to consumer-facing products or services is preferred. Experience in tourism marketing is a plus
Capability in social media marketing strategies and deployment, data-informed decision-making processes, and a performance-based marketing approach
Familiarity with TikTok or Instagram Reels and social media trends is a definite advantage
Solid experience in social media management with the ability to grow audiences and engage and delight them by enhancing our presence on social platforms
Highly organised with a can-do attitude, self-driven, and result-oriented
Collaborative with a passion for building relationships. Proven experience in influencing external stakeholders and internal teams
Knowledge of photo and video editing is a plus
Good knowledge and applicable skills in social media analytics tools (e.g., Fanpage Karma, Meltwater, DataStory, Hootsuite)
Comfortable with advanced Google Sheets/Excel, data dashboards, and capable of data mining to perform analysis to develop/enhance marketing programmes
Good command of English and Chinese

Hong Kong Tourism Board