Creative Director, Branding & Experience

灣仔區灣仔
長期
全職

10天前

Recruit Ref: L059656353
Posting Date: 2025-08-25Informa Markets Asia LimitedCreative Director, Branding & ExperienceJOB SUMMARY:The Creative Director is responsible for partnering with key internal and external teams to ideate, create, manage development, and deliver creative assets to support projects, initiatives, and campaigns for all Informa Markets exhibition, portfolio and brands. This role collaborates early and often with internal Exhibition, Content, Sales, Visitor Promotion and Marketing Communications teams to see their vision through to completion.This role requires the ability to source, initiate, and develop working relationships with new creative and production vendors, as well as strengthening partnerships with current vendors, to conceive and execute highly impactful creative that elevates SFV brands and aligns to marketing, content, brand, and business objectives.The Creative Director will ensure consistent design, look, and feel of various marketing and promotional materials for events and publications, including web, email marketing and social media campaigns, as well as print marketing, editorial design and everything in between. They should possess passion & experience working with and thinking through the interfaces and user experience.The ideal candidate will be forward thinking, collaborative, highly creative, detail-oriented, and able to manage a variety of external agencies, vendors, and partners to deliver on-brand, engaging creative on time and on budget.We want someone who can push the boundaries of two-dimensional marketing and advertising strategies to design a deeply immersive visual, product, customer and onsite experience, aligned with the business’ strategic goals.PRINCIPAL DUTIES AND RESPONSIBILITIES:

Lead the regional brand creative team to support new launches and existing event experience revamp
Lead the One Informa Rebrand initiative in Asia, supporting the transition of event branding for ~200 events
Oversee the development and ideation of overarching design strategy(s) for event portfolio brands, as well as brand guidelines
Ownership of sourcing, management of external agencies, partners, creative freelance pool; on-going analysis of resource pool to ensure alignment with brand, marketing, content, social media creative needs
Collaborate actively with brand teams, marketing, content, social media, and other cross functional teams to engage and activate external creative resources as needed and as relevant to marketing, content, brand, and social media initiatives
Ensure seamless aesthetic across multiple channels, with brand integrity and positioning as a priority
Project management and active collaboration with external creative resources, agencies, partners to develop and delivery world-class creative assets on time and on budget
Prioritize work and resources across projects based on short- and long-term needs, establishing achievable production schedules by collaborating with designers, copywriters, and production resources as needed.
Responsible for creative/design budget management & tracking, providing updates
Provide feedback and art direction to external creative agencies and vendors; continually work to elevate the visual expression of our brand(s), raise the quality of creative deliverables, and optimize creative/design for conversion and ROI when applicable
Review and approve art, copy, video and interactive work developed by external agencies or internal marketing teams, partners, vendors, and freelancers, ensuring deliverables that effectively address goals and challenges.
Help strategize new opportunities and improvements for design optimization across various channels from paid social, email, landing pages, and more
Conduct regular brainstorming sessions with marketing, content, and brand teams, prioritizing strategic and creative thinking to develop innovative and actionable creative initiatives that align with marketing and business goals, within proscribed budget
Execute and modify processes and workflows in order to help streamline work, timelines, and requests, with a focus on continuous improvement
Actively communicate project updates, tracking against deadlines; apply broad knowledge of design skills and file/asset management to handle delivery and distribution of assets to teams
Effective presentation skills and communication abilities at all levels of both internal and organizations
Consistently educate yourself in the latest design, new media, and creative trends, technology, tools, and innovations

POSITION REQUIREMENTS:

Bachelor’s degree in marketing or a related field, additional work experience as art director, creative director, or equal experience
15 years of experience with a marketing team or ad agency, driving demand generation across marketing channels such as PPC, display, paid search, paid social and retargeting.
Must provide a strong online portfolio showcasing recent work that illustrates your process of taking ideas from concept to completion.
The candidate prefers winning or shortlisted at the international marketing or creative award. International working experience and marketing agency background, by driving branding and diverse cultural into commercial is highly preferred.
Experience working in a team-oriented, collaborative environment; Proactive communicator who is comfortable leading a team remotelyExperience identifying process improvement and being adaptable to change
Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Frequent travel

Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.comWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.All information provided will be treated in strict confidence and used solely for recruitment purposes. To apply, please quote your date of availability, current and expected salary and Click "apply"

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