Assistant Manager, PR & Sustainability

• Develop and implement comprehensive corporate communication strategy for Uniqlo Hong Kong to consistently build the LifeWear brand image
• Develop and drive proactive media relations to generate positive coverage for Uniqlo
• Lead the development of media strategies and key message platforms; prepare senior management for media interviews and opportunities
• Establish and maintain contact with key media targets in Hong Kong and markets
• Lead brand communication projects like new store open communication activities, festive communication, and global branding campaign execution.
• Crisis management with strong principle and media relationship

• Lead sustainability strategy development and implementation including Environmental, Social contribution, and recycle related projects.
• Work closely with Corporate Communications team and Sustainability in Global HQ to deliver consistent messaging

Uniqlo