China Life Insurance (Overseas) Company Limited (“China Life (Overseas)") with presence in Hong Kong, Macau, Singapore and Indonesia is a wholly-owned subsidiary of China Life Insurance (Group) Company, China’s largest financial insurance corporation.Key Responsibilities:Design and deliver training programs (e.g., short video creation, live streaming, content production) to enhance agents' digital marketing skills.Develop personal branding strategies, including brand positioning and visual identity guidelines.Create standardized content templates and operational procedures for multi-platform deployment (e.g., WeChat, 小紅書, Facebook, YouTube).Develop actionable content frameworks aligned with company values and product features.Establish a centralized, compliant content repository (e.g., script templates, success stories, industry reports).Collaborate with creative teams to deliver customized personal branding services for high-potential agents.Monitor and analyze social media metrics (e.g., audience demographics, content engagement rates, sales conversion processes) to enhance performance.Develop KPI evaluation systems and document best practices from top-performing agents.Requirements:Bachelor degree or above (preferably in Digital Media or Marketing).Minimum 3 years experience in personal branding.In-depth knowledge of social media algorithms and proven training expertise.Proficiency in content creation tools such as CapCut and Adobe Creative Suite.Basic data analytics skills (e.g., Google Analytics, Feigua Data).Experiences in the insurance/financial industry is preferable.核心职责：开发自媒体营销课程（短视频/直播/图文创作），提升代理人数字化传播能力制定代理人个人IP差异化定位策略，提供形象包装建议设计多平台（微信/小红书/Face Book/YouTube）标准化内容模板与运营SOP为代理人定制选题库，结合公司特性生成可转化的爆款文案框架搭建公司级内容素材中心（合规话术/成功案例/行业白皮书）协调设计/摄制团队为高潜力代理人提供定制化视觉包装监测代理人账号运营数据（粉丝画像/内容互动率/销售转化链路），提供迭代建议建立代理人自媒体运营KPI评估体系，筛选标杆案例进行方法论沉淀任职要求：全日制本科及以上学历（新媒体/市场营销专业优先）3年以上自媒体运营经验，需提供IP孵化成功案例（附数据佐证）精通社交媒体算法逻辑，具备SOP手册撰写及培训授课能力熟练使用Cap Cut/Adobe系列工具，可快速输出教学演示素材具备基础数据分析能力（能使用GA/飞瓜数据等工具）有保险行业或金融行业从业经验优先考虑
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