Assistant Brand Manager, FMCG

The Edge Partnership

  • 香港
  • 長期
  • 全職
  • 1個月前
Support the development and execution of innovative product initiatives, ensuring alignment with brand strategy and business objectives.Please email your cv directly in word format with job reference no. JOB- 15189 to commerce-hk@theedgepartnership.com Please note that due to the high number of applications only shortlisted candidates will be contacted.If you do not hear from us in the next 5 business days we regret to inform you that your application for this position was unsuccessful. hkcareers@theedegepartnership.comKey responsibilities
  • Support the end-to-end NPD process, from ideation to commercialization, ensuring timely and successful launches.
  • Conduct market research, consumer insights analysis, and competitive benchmarking to identify trends and opportunities.
  • Assist in developing product concepts, positioning, and unique selling propositions.
  • Collaborate with R&D, packaging design, and supply chain teams to translate consumer needs into viable products.
  • Developing go-to-market strategies, including pricing, promotion, and distribution plans.
  • Support the creation of marketing collaterals, digital content, and sales tools for product launches.
  • Monitor post-launch performance and recommend optimization strategies.
Role requirements
  • Education: Bachelor's degree in Marketing, Business Administration, or related field.
  • 2+ years in brand management, marketing, or NPD (FMCG/Beauty/Personal Care industry preferred).
  • Fluency in English and Chinese.

The Edge Partnership