Head of Marketing

• Strategic Leadership

• Develop and implement the annual marketing plan aligned with business objectives
• Manage marketing budget allocation across channels and initiatives

• Brand Management

• Steward the corporate brand identity, ensuring consistency across all touchpoints, e.g. digital, print, events, partner channels
• Enhance brand positioning and perception through storytelling, CSR initiatives and thought leadership

• Digital Marketing

• Oversee digital marketing strategy including social media, content marketing, to ensure consistent messaging to meet business and branding objectives
• Leverage data analytics (e.g. Google Analytics, CRM) to track ROI, conversion funnels and campaign performance
• Implement lead generation and nurturing programs for insurance products covering General Insurance and Life Insurance

• Corporate & Marketing Communications

• Lead PR, media relations and crisis communications
• Develop multilingual (English & Chinese) content for campaigns, brochures, videos and sales collateral
• Closely work with business to design end-to-end campaigns for product launches, seasonal promotions and corporate initiatives
• Collaborate with internal and external stakeholders to ensure campaign alignment

• Minimum 10 years of relevant experience in insurance industry, preferably in MNC environment
• Strong domain knowledge and experience in brand execution and digital marketing
• Exceptional leadership, communication and stakeholder management skills
• Excellent command of both written and spoken English and Chinese

• Location(s): HK - Hong Kong
• Remote working: Hybrid

Zurich