
Associate Director, Credit Card (Card Acquisition & Business Development)
- 灣仔區灣仔
- 長期
- 全職
- Lead Card Acquisition team to design and implement the strategic plan to grow business of credit card
- Drive card acquisitions with diversification of acquisition channels and via partnership with external parties to enhance business profitability and growth
- Identify and penetrate new market segments through tailored marketing initiatives to optimize asset growth and strengthen brand positioning of the products
- Broaden the cardholder base and diversify portfolio mix to maximize cross-selling opportunities and revenue streams
- Manage and optimize Cost Per Acquisition (CPA) channels to enhance cost efficiency in credit card acquisition
- Utilize customer segmentation to increase the effectiveness of acquisition channels, campaigns, and cross-selling actions
- Liaise with external partners and merchants to provide special privileges and joint promotions for card acquiring and spending programs
- Monitor trends in card sector and explore opportunities for cross-selling and collaboration synergy
- University degree holder in marketing or business administration or related disciplines
- At least 8 years of experience in credit card and financial industry, including at least 5 years of management experience
- Relevant experience in product development, project management and marketing communication is preferable
- Knowledge in card operations is an advantage
- Proficient in MS Office Applications including Excel, PowerPoint and Chinese / English word processing
- Proficient in spoken and written English and Chinese
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